BAEYENS MICHAEL

Product Atomic Research

Coda
Description
This approach allows teams to better analyze, share and act on the knowledge generated by your user research. You can read great articles from Daniel Pidcock and Tomer Sharon to better understand the Atomic Research model. To sum it up in one sentence:

“The concept is breaking UX knowledge down into its constituent parts:

  • Experiments “We did this…”
  • Facts “…and we found out this…”
  • Insights “…which makes us think this…”
  • Recommendations “…so we’ll do that.”

By breaking knowledge down like this, it allows for some extraordinary possibilities.”

And today, I can confirm this is true!

First of all, we had to adapt the initial Atomic Research model to our needs as an organization. We believe the “Product Atomic Research” method creates synergy with your teams and saves considerable time as you go through the Product Discovery process.

At France TV, Product Managers and UX Researchers work together on strategy and product roadmapping according to user research and Product Discovery results. It was not always the case, and we know several products in the market still work separately and do not work well together. It was therefore essential to change the last “Atomic Research” step, called “Recommendation”, to “Prioritized insights“ in order to directly integrate our prioritization methods to completely finalize the product thinking before moving on to OKRs and planning phases in our roadmaps.

Most of our Product Managers use the RICE methodology to prioritize. The framework was widely approved by several people internally, so we decided to formalize it more concretely within our Coda doc in the Prioritized insights page.

Benefits

We were able to accomplish a lot in just a few months for all 8 of France TV’s products. Thanks to Product Atomic Research and this Coda doc, we are sharing with great excitement, the benefits to our product organization:

Synergy

transversality of knowledge vertically and horizontally, between products and within products
We break all the silos that could exist between product and design teams (Heads of Product & Design, Product Managers, Product Owners, Product Designers and UX Researchers).

Symmetry

standardizing our ways of working when relevant
We collect all the knowledge in the same place and through the same framework for every member and every team.

Symbiosis

traceability of each action from end to end in the product chain
We organize all the data so that everyone can find the information they need as quickly as possible and can go back to the source of the data—thanks to good tags—and multiple ways of referencing information consistently.
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