New ideas are a lot like physical objects. When you apply force to them, they respond by an equal opposite effect - friction. Therefore, in order to make a new idea successful, it is not helpful to focus on heightening the appeal of the idea itself. Instead, if we want people to adapt the new idea, it is important to identify those factors that create friction. And come up with actions to overcome these frictions.
This workshop helps you to identify the main frictions that impede the successful adaptation of your new idea. And brainstorm potential remedies for these frictions.
Based on the book "The Human Element: Overcoming the Resistance That Awaits New Ideas" by Loran Nordgren and David Schonthal, this workshop differentiates between 4 types of friction: (1) Inertia: Powerful desire to stick with what we know and are familiar with. (2) Effort: Energy required to adapt the new idea and make change happen. (3) Emotion: Unintended negative emotions of people that are created by our idea (4) Reactance: Motivation or attitude to resist being changed
I´m an entrepreneur, consultant, trainer and facilitator. As managing director of zagmates, I help companies to thrive on their journey of strategic growth and innovation. In addition, I´m CEO of Boardle.io - the leading independent portal for online workshop templates. I´m passionate about strategic foresight, business modelling and measurement, making ideas tangible and focusing on their impact. Prior, I had been working for more than 15 years in leading positions in international industrial companies focused on marketing, sales, business development and product management.