GOWISI is a Chiara Palamà and Elena Tavelli brand; we are italian creator and facilitator in Business Design Marketing. This is a method innovation based on people: we have creade a 4 step process to co create Marketing strategy and Models. For the first time we selected and adapt business Design, Desing Thinking and human centered tools to the Marketing stratgy. It's a completely new way to co create marketing and branding Strategy, involving not only marketing people in the process, but also sales people, customer service, finance, product departmente and cecision makers. We have wrote a detailed manual to explain the Business Desgin Marketing principles and the tools ( In Italian for now..)
