Peter Rochel

Peter Rochel

Peter Rochel

JTBD Customer Research Interview

use this template


Helps you to structure, train, perform and analyse JTBD Customer Interviews. This Template is part of The Wheel of Progress® Sprint Framework and Toolbox. More tools here:


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Peter Rochel

I help to align innovation efforts with high value customer needs and transformation with employee needs. For more than 15 years now I'm specialised in identifying high value customer jobs. As well as I'm enabling teams or entire organisations to implement JTBD mindset, language and methods. So they can improve their ROI on R&D and/or marketing. As a Jobs to Be Done facilitator and creator of The Wheel of Progress® Canvas and Sprint Framework I have worked for huge corporates, small and medium size companies or startups in almost any branch, such as software, media, construction, advertising or consulting in EU, US and AUS. I speak German, Spanisch and English

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