This template helps you to perform a SWOT analysis and link the results to strategic initiatives and actions.
SWOT is a framework that synthesizes insights from an internal analysis of a company´s strengths and weaknesses with those from an analysis of external opportunities and threats.
Combining the results of the internal and the external analysis leads to four areas of strategic initiatives:
- Initiatives for expanding (bringing together strengths and opportunities)
- Initiatives for hedging (strengths and threats)
- Initiatives for catching up (weaknesses and opportunities)
- Initiatives for removing (weaknesses and threats)
I´m an entrepreneur, consultant, trainer and facilitator. As managing director of zagmates, I help companies to thrive on their journey of strategic growth and innovation. In addition, I´m CEO of Boardle.io - the leading independent portal for online workshop templates. I´m passionate about strategic foresight, business modelling and measurement, making ideas tangible and focusing on their impact. Prior, I had been working for more than 15 years in leading positions in international industrial companies focused on marketing, sales, business development and product management.