Buyer Persona

Why do this workshop?
 The Buyer Persona is a tool for the synthesis of the research of the users or consumers.

How to run this workshop?
 It is a description of the pattern representing a group of users that helps the organization to understand its customers. 

Open Innovation Manager, 22 years’ experience designing and leading entrepreneurship and innovation within startups and large organisations. Lean, Agile, Design Thinking, Growth Hacking methodologies specialist.