Diana  Pottecher

Diana Pottecher

Diana Pottecher

Buyer Persona

Miro
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Buyer Persona

Description

Why do this workshop?
 The Buyer Persona is a tool for the synthesis of the research of the users or consumers.

How to run this workshop?
 It is a description of the pattern representing a group of users that helps the organization to understand its customers. 

Video

Discover the workshop in video

Author

Diana Pottecher
Open Innovation Manager, 22 years’ experience designing and leading entrepreneurship and innovation within startups and large organisations. Lean, Agile, Design Thinking, Growth Hacking methodologies specialist. 

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