Full-stack NN/g UX Master Certified practitioner (UXMC) and Human Factors International Certified Usability Analyst (CUA). 

Responsible the User Experience and Conversion Rate Optimisation workstreams at McCann Manchester, part of McCann Wordldgroup; Cannes Network of the Year 2019, Effies Most Creatively Effective Network 2018, 2019 AdAge Agency A-List 2016, 2017, 2018, 2019.

Interests and specialisms in User Research, Usability Testing, Advanced Prototyping, Conversion Research, Design Thinking, Persuasive Psychology and UX Analytics.