Ana Paula da Silva

UX Strategist, Trainer and Facilitator


Ana holds a BA in Advertising and Technology, a specialist in UX Design and Strategy. 

Trainer and Facilitator of Workshops such as Lean Inception, Product Backlog Building, Design Sprint, and Design Thinking. 

It works with the alignment of business areas and agile teams. 

Has 3 years of practical experience with SAFe (Scale Agile Framework), working directly on Digital Transformation, Mindset, and scale scrum, participated in 12 PIs Planning (10 face-to-face + 2 Remote) as UX cross and acting as Lace (Lean-Agile Center of Excellence). 

She is the founder and consultant of Rethinkbr, a training and workshop company based on Lean Startup and Design Thinking. Visit my website, soon in English: